Do you know the history behind Soap Operas?

Why Soap Operas were created? Because Procter & Gamble wanted to sell more soaps. Who do they want to target? Women. What kind of content do they want? How do they want to be entertained after they finish with their household chores? 

You have to create deep characters with great storylines and wanted to come back every day to know what happens. 

Watch this short video to learn about the original content marketers.

It also has an A/B test that performed 400% better than the original.