Copywriting is hard. But there are a few quick tips to identify bad copy and fix it. This Marketing Examples article has 17 such tips with examples. Including one example of how to talk to your customers about COVID-19.
Some of them are:
- Write how you talk.
- Don’t kill your personality.
- Kill adverbs & adjectives. Avoid words like Unlock, Unleash, enhance, exceed, empower, supercharge, effortlessly, etc.
- Write scannable copy.
- “Pleasant” gets forgotten; “conflict” creates interest.
- Stories make you memorable.
- The first line is crucial.
- … and more.