If you have a product which is highly competitive (like an email service provider, web hosting, etc.) your pricing page can also include a comparison among your top 3 competitors with their prices for the same plan. Your potential customers won’t have to have multiple tabs open and it makes it easy to make a … Read more
You’ve heard of slogans like Just do it, Think Different. But what are some of the tech startups that have a great slogan/headline on their homepage? Here are 10 such brands. Notion – All-in-one workspace. Khan Academy – For every student, every classroom. Real Results. Squarespace – Look like an expert right from the start. … Read more
AMP (Accelerated Mobile Pages) was an open-source framework to deliver web pages on mobile devices blazing fast. But Email was left out of all the fun, until recently. AMP for email focuses on interactivity instead of performance. Interactivity right in your email inbox. You can embed forms, image galleries, product cards, etc., right inside your … Read more
Backlinko’s Brian Dean is famous for having a great blog with just a few high-quality posts. But when his traffic started to flatten out, he had to scale it up. He put together a plan for that with his team. Here are the steps: Break down your writing process into tiny steps Create an organized … Read more
Use an ROI calculator if you can clearly show how much tangible results your products can bring to your customers. Just a simple slider-based calculator is enough to convince your customers that for the price they pay, they can get back a significant ROI.
Established in 2007, Grubhub had a list of restaurants for everything that NewYorkers searched for (pizza delivery, vegan delivery, food delivery, etc.) Then they went to the local press and told they were launching in New York and wanted to give their readers $10 off their first order. All they had to do is have … Read more
Why Soap Operas were created? Because Procter & Gamble wanted to sell more soaps. Who do they want to target? Women. What kind of content do they want? How do they want to be entertained after they finish with their household chores? You have to create deep characters with great storylines and wanted to come … Read more
A few years back every blogger was using these marketing tactics, but nowadays not many use it. There’s a chance it might work for your business. Experiment with these for a few weeks and test it. Here are those: Create and distribute infographics. Conduct interviews with industry thought leaders. Invest in a video series strategy. … Read more
For any business, the Lifetime Value (LTV) of a customer is an important metric to track. Increase the LTV and you directly increase the revenue. Follow these 7 tips to increase the LTV: Create a positive onboarding experience. Making sure you have a great onboarding experience ensures the churn is lower. Having the customer stay … Read more
You know how if you search for some popular keyword, google shows featured snippets. Just because your site is a featured snippet, it doesn’t mean it is usually the top-ranked spot.There is a very easy way to get the real rank of your page. Add &num=9 to the SERP URL and the featured snippet will be hidden, … Read more