9 Unconventional SaaS Marketing Strategies – Podcast

Check this episode “Confessions of a B2B Marketer” by Tim Soulo of Ahrefs on how they keep growing in this competitive space of SEO and marketing.

Some of their learnings:

  • Create a course to educate your potential users.
  • When doing marketing at events, try something different that makes your audience talk & share.
  • When they start sharing, amplify with paid ads.
  • Usually, users have their aha moment when using the software. Ahrefs’s goal is to get users to aha before signing up. Then it becomes a no-brainer purchase.
  • Make your customers be advocates of your product by creating great content to share.