How To Write Meta Descriptions That Don’t Suck

Any search result has a short blurb of text below the link. You can either let Google pick whatever it thinks is best or you hand-craft it so that you get more visitors.

Here’s how you can write Meta Descriptions that don’t suck:

  1. Answer the question. People search on Google to find answers. Show that your article has the answer to it.
  2. Mention a solution to the challenge. The meta description is the elevator pitch of your article.
  3. Keep the description concise. Meta descriptions should be under 160 characters long.
  4. Don’t overuse the keywords. Keywords should fit in naturally in the description. 
  5. Be engaging and unique to readers. Match the content’s tone in the meta.