Any search result has a short blurb of text below the link. You can either let Google pick whatever it thinks is best or you hand-craft it so that you get more visitors.
Here’s how you can write Meta Descriptions that don’t suck:
- Answer the question. People search on Google to find answers. Show that your article has the answer to it.
- Mention a solution to the challenge. The meta description is the elevator pitch of your article.
- Keep the description concise. Meta descriptions should be under 160 characters long.
- Don’t overuse the keywords. Keywords should fit in naturally in the description.
- Be engaging and unique to readers. Match the content’s tone in the meta.