This is the 12th consecutive year Social Media Examiner is releasing this annual study. You can download the PDF from the page for free until May 31st (no opt-in needed).
- Facebook is declining, but its dominance is still strong.
- Instagram is hot. After Facebook, it’s the second most important marketing platform.
- Messenger bots are declining.
- TikTok is ignored by most marketers. Only 5% are using TikTok and 74% don’t have plans to use it in the next year.
- Youtube Interest is high. 69% of marketers plan on increasing their use of Youtube Video. It’s the #1 video channel and used by 55% of marketers.
- … and more.