Email Marketing

AMP (Accelerated Mobile Pages) was an open-source framework to deliver web pages on mobile devices blazing fast. But Email was left out of all the fun, until recently. AMP for email focuses on interactivity instead of performance.  Interactivity right in your email inbox. You can embed forms, image galleries, product cards, etc., right inside your … Read more

Neville Medhora wrote two emails for a flash sale for the Best Self Journal – one long and another very short version. They sent it to 100,000 subscribers and A/B tested them.  The long version had lower open and click-through rates but yielded 24% more revenue than the shorter one. Even though more people from … Read more