Check this episode “Confessions of a B2B Marketer” by Tim Soulo of Ahrefs on how they keep growing in this competitive space of SEO and marketing.
Some of their learnings:
- Create a course to educate your potential users.
- When doing marketing at events, try something different that makes your audience talk & share.
- When they start sharing, amplify with paid ads.
- Usually, users have their aha moment when using the software. Ahrefs’s goal is to get users to aha before signing up. Then it becomes a no-brainer purchase.
- Make your customers be advocates of your product by creating great content to share.