How to use SEO data to make better marketing decisions

Using SEO for traffic purposes is just one part of it. 

But you can also use it for other important decisions like:

  1. Using search volume to guide product naming & branding
  2. Organizing your keyword strategy by interest level. Personalize based on what they are searching for.
  3. Use collected data to create a strategy that caters to the customer in their appropriate stage in the buyer journey.
  4. Use organic rankings to find and understand competition.
  5. Use backlink data to identify networking opportunities. A lot of people don’t use this.