This thread is 🔥. Key Takeaways:
- Before you focus on paid ads, focus on creating a great brand.
- Capture the attention in the first 3 seconds of a video ad. Make it look like a UGC.
- Explore TikTok. There’s a huge untapped influencer market there. CPM is as low as $0.15
- An influencer marketing video on TikTok had 3M views even though the influencer had less than 10k followers.
- Gen-Z wants to consume short-form content. Get straight to the point.
- eCommerce hasn’t been hit as hard as other industries. But there’s a huge decrease in CPM on FB and IG ads.
- You need at least 50 purchases on FB to make it efficient. FB is the best platform for eCommerce ads.