36 lessons to create better Social Ads – Twitter Thread

This thread is 🔥. Key Takeaways: Before you focus on paid ads, focus on creating a great brand. Capture the attention in the first 3 seconds of a video ad. Make it look like a UGC. Explore TikTok. There’s a huge untapped influencer market there. CPM is as low as $0.15 An influencer marketing video … Read more

2020 Social Media Marketing Industry Report

This is the 12th consecutive year Social Media Examiner is releasing this annual study. You can download the PDF from the page for free until May 31st (no opt-in needed). Facebook is declining, but its dominance is still strong. Instagram is hot. After Facebook, it’s the second most important marketing platform. Messenger bots are declining. … Read more

New Pinterest Tools for Marketers – Podcast

Jennifer Priest of Social Media Marketing Talk Show talks about the various new tools Pinterest has released recently. New planning and organizing tools for Boards. New Ways to Shop From Pins, Boards, and Search Pinterest and Shopify Partner in Developing a New Pinterest Shopping App Pinterest Launches Verified Merchant Program New Resources to Help Brands … Read more