How to successfully create content for LinkedIn

Saw this Reddit post on how content marketing on LinkedIn is very generating great results, especially if you have a B2B product. The best part is, you don’t have to spend any money to get new customers. This post has the following tips to increase your organic reach:

  • How the LinkedIn Algorithm works, especially the first 30-60 minutes of posting. And the right date & time to post.
  • Write in a conversational rhythm & tone. Use simple words. Be personal. 
  • Use whitespace. Each paragraph should be 2 lines max. 
  • Start your post with an attention grabber.
  • Use emojis. They make your text easier to read.
  • Learn to tell a story. Follow the Hero’s Journey framework to tell the story.