In this episode of Marketing School, Neil and Eric talk about writing great headlines – whether it’s for landing pages or for ads.
David Ogilvy said, “80 cents of a dollar goes to the headline.” Maintain a swipe file. Whenever you see any catchy ad, save it to a collection. Check swiped.co, Facebook Ads Library and other similar sites.
8/10 people will read the headline, but only 2/10 people will read the content. Don’t use clickbait. Instead, evoke curiosity. You want people to continue reading past the headline.
Test your headlines with people and see which hits off. If something grabs people’s attention, use that.