Using SEO for traffic purposes is just one part of it. But you can also use it for other important decisions like: Using search volume to guide product naming & branding Organizing your keyword strategy by interest level. Personalize based on what they are searching for. Use collected data to create a strategy that caters … Read more
Saw this website on twitter. It’s a unique search engine that lets you omit the top 1 million sites in the world from your search results. So no more popular news sites or blogs that have fine-tuned the content for SEO. You can get access to more niche content. This would help you in finding … Read more
Copywriting is hard. But there are a few quick tips to identify bad copy and fix it. This Marketing Examples article has 17 such tips with examples. Including one example of how to talk to your customers about COVID-19. Some of them are: Write how you talk. Don’t kill your personality. Kill adverbs & adjectives. … Read more
Check this episode “Confessions of a B2B Marketer” by Tim Soulo of Ahrefs on how they keep growing in this competitive space of SEO and marketing. Some of their learnings: Create a course to educate your potential users. When doing marketing at events, try something different that makes your audience talk & share. When they … Read more
This is the 12th consecutive year Social Media Examiner is releasing this annual study. You can download the PDF from the page for free until May 31st (no opt-in needed). Facebook is declining, but its dominance is still strong. Instagram is hot. After Facebook, it’s the second most important marketing platform. Messenger bots are declining. … Read more
Just writing lots of content isn’t content marketing. After you’ve created your content, you need to share it with partners and leverage their audience. Reach out and build relationships with companies who also work with your dream clients. That’s the best way to grow, but unfortunately not many leverages this tactic.
In this Indiehackers article, Preston Lee writes 5 lessons he learned in booking sponsorships for podcasts. Primarily it involves building relationships, cold emailing, finding out what the sponsors want from the partnership, etc. Includes email scripts to use in your next pitch.
Jennifer Priest of Social Media Marketing Talk Show talks about the various new tools Pinterest has released recently. New planning and organizing tools for Boards. New Ways to Shop From Pins, Boards, and Search Pinterest and Shopify Partner in Developing a New Pinterest Shopping App Pinterest Launches Verified Merchant Program New Resources to Help Brands … Read more
Any search result has a short blurb of text below the link. You can either let Google pick whatever it thinks is best or you hand-craft it so that you get more visitors. Here’s how you can write Meta Descriptions that don’t suck: Answer the question. People search on Google to find answers. Show that … Read more
Neville Medhora wrote two emails for a flash sale for the Best Self Journal – one long and another very short version. They sent it to 100,000 subscribers and A/B tested them. The long version had lower open and click-through rates but yielded 24% more revenue than the shorter one. Even though more people from … Read more